Voice of Customer (VOC) is a vital Six Sigma tool that captures customers’ needs, expectations, and preferences through methods like surveys, interviews, and feedback. By systematically gathering and analyzing this data, businesses can identify key drivers of customer satisfaction and areas for improvement. VOC helps prioritize initiatives that directly address customer pain points and desires, ensuring that products and services are aligned with market demands. This customer-centric approach enhances decision-making, drives innovation, and fosters strong customer relationships, ultimately leading to increased loyalty and competitive advantage. It’s a cornerstone for achieving and maintaining high-quality standards.
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