QFD offers several benefits to organizations.
- It reduces design cycle time due to the decrease in design changes.
- It reduces the overall product development time because the focus is solely on satisfying key customer needs.
- It reduces overall cost by reducing design changes.
- It improves customer satisfaction because the development process is driven by the voice of the customer (VOC).
- It rates a product against other products in the market through competitor analysis.
- And, it documents identified competitive marketing strategies.
